Pure Barre - Franchise
Quick Summary
Own a Pure Barre Studio! With close to 550 studios, and over 76,000 active members, Pure Barre is the largest barre brand, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. Learn more about the costs, benefits, and available locations today!
*Please contact "Xponential Family of Brands" to confirm the accuracy of any information provided on this page.
Pure Barre
Business Cost, Fees & Facts for 2026
| Minimum Cash Required | $100,000 |
Available In These States:
- Overview
Pure Barre - Franchise
Pure Barre is the largest, most established barre franchise with more than 500 studios across North America. With a dedicated following of 76,000+ active members, Pure Barre focuses on small movements that result in big changes.
Pure Barre’s innovative technique comes in a range of class offerings that target strength, cardio and flexibility for people of all levels, providing clients with self-focused time to transform the body and mind.
Benefits of Owning a Pure Barre Studio
- Strong National Brand - Not only is Pure Barre the largest barre brand, it is one of the largest franchised fitness brands with close to 550 locations open across North America.
- Smart Investment - Enjoy a low-cost entry, a recurring revenue model, truly exceptional EBITDA margins and the confidence in our team that has more than decades of experience in fitness franchising.
- Always Evolving - The Pure Barre member experience in-studio is ever-changing with consistent updates to our class choreography and music, as well as the introduction of new classes and programming.
- Executive Model - Our franchise model provides a completely scalable business, allowing you to determine your own success. Leverage development costs and national vendor relationships to launch your studio successfully.
Comprehensive Support for Your Success
- Real Estate - Our dedicated staff will help you in the site selection & lease negotiation to find the ideal site for your Pure Barre studio.
- Construction & Design - We'll guide you through the entire build - out process from approved layout and general construction, to interior design, music and technology.
- Sales - Enjoy comprehensive & ongoing sales training, monthly calls & expert guidance from pre-sale through to Grand Opening & into sustainability. Get introduced to our multi-channel sales process to drive sales from the start!
- Recruitment - The quality of the teacher and instruction defines a class - receive assistance hiring the most qualified instructors, general managers & sales team.
- Marketing - The minute you sign your lease, the marketing of your location begins, with personalized support to set you up with all means of generating website traffic & memberships.
Pure Barre is part of the Xponential Fitness family of brands, a curator of leading fitness & wellness brands across every vertical of boutique fitness. With decades of boutique fitness franchising experience, Xponential Fitness has the resources and network to ensure continued growth and support for our franchise partners. Current Xponential Fitness franchise brands include Club Pilates, CycleBar, StretchLab, Row House, YogaSix, STRIDE, AKT, and Rumble.
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