Rusty Taco - Franchise
Quick Summary
Offering an authentic, street-taco inspired menu, Rusty Taco elevates the experience for both the customer and the owner by bringing the flavor, experience and simplicity of a traditional taco stand to local communities. Designed as a place that feels authentic and approachable, Rusty Taco is a place to come enjoy a meal however the customer wants.
*Please contact "Rusty Taco" to confirm the accuracy of any information provided on this page.
Rusty Taco
Business Cost, Fees & Facts for 2024
Minimum Cash Required | $500,000 | |
Net Worth Required | $1,000,000 | |
Total Investment | $529,817 - $796,325 | |
Financing Assistance | 3rd Party | |
Year Founded | 2010 | |
# of Existing Units | 31 | |
Franchising Since | 2011 | |
Training & Support | Yes | |
Home Office Location | Atlanta, GA |
Available In These States:
- AK
- AL
- AR
- AZ
- CO
- DC
- FL
- GA
- HI
- IA
- IL
- IN
- KS
- KY
- LA
- MI
- MN
- MO
- MS
- NC
- ND
- NE
- NJ
- NM
- OH
- OK
- PA
- SC
- SD
- TN
- TX
- UT
- VA
- WI
- WV
- WY
- Overview
Overview
Rusty Taco - Franchise
Rusty Taco is a fast casual taco concept that re-creates the traditional taco stand experience in local communities, offering up creative street-style tacos and breakfast tacos served all day, with fresh sides and salsas made from scratch. Each of our authentic tacos are made fresh to order, using simple, fresh, high-quality ingredients. Our restaurant design includes patio spaces along with flexible prototype formats along with the option of a full-service bar offering fresh lime juice margaritas and select beers.
Rusty Taco is part of the Inspire Brands family of restaurants which also includes Arby’s, Buffalo Wild Wings, SONIC Drive-in, and Jimmy John’s. Backed by the power of Inspire, Rusty Taco is able to leverage its combined resources to provide its franchisees with support across all areas of the business, from supply chain and distribution to 3rd party delivery partners. For more information on how to spread the taco love, visit rustytacofranchising.com or inspirebrands.com.
About Rusty Taco
Rusty Taco was founded in 2010 by visionary and dreamer Rusty Fenton, who lived by the motto, “Tacos are the Most Important Meal of the Day®.” The brand continues today as an emerging fast casual restaurant concept featuring a variety of deliciously uncomplicated tacos crafted by hand. Rusty Taco operates over 30 locations in nine states and is part of the Inspire Brands family of restaurants.
About Inspire Brands
Inspire Brands is a multi-brand restaurant company whose current portfolio includes more than 11,100 Arby’s, Buffalo Wild Wings, SONIC Drive-In, Rusty Taco, and Jimmy John’s Sandwiches locations worldwide. The company was founded in 2018 and is headquartered in Atlanta, Georgia.
Franchise Criteria
Rusty Taco requires our franchisees to meet the following criteria in order to own and operate a minimum of 2 Rusty Taco restaurants:
- Liquid Capital: $500,000
- Net Worth: $1,000,000+
- Franchise Fee: $25,000 per store
- Initial Start Up Costs Range: $529,817 - $796,325
- Royalty Fee: Royalty 5% of gross sales
- Advertising Fee: 1%-3%
- Multi-Unit restaurant experience
- Demonstrated enthusiasm, drive and passion in the restaurant industry
Why Rusty Taco
Rusty Taco is based on 3 core principals – simplicity, approachability, authenticity. Our menu is simple and easy to prepare, using fresh ingredients. We are the neighborhood taco stand and approachable to everyone – in our service, in our food and in our environment. We are authentically inspired and that shows in all that we do – from our menu and ingredients, to our service and décor.
- “Average unit volume reported by the top 25% of franchised restaurants from January 1, 2019 to December 29, 2019. 2 of 5 (40%) franchised restaurants achieved or surpassed this average. 2020 results were impacted by the COVID-19 pandemic. Your individual results may differ. There is no assurance that you’ll sell or earn as much.”
- Flexible prototype formats including full-service bar options
- Backed by the power of Inspire Brands, the 4th largest restaurant company in the U.S.
- Incentive programs available for new market developments and veterans
- Integrated online ordering platform with direct connection to 3rd party delivery
- Part of a $45B Mexican Food Category
- Multiple dining occasions including 4 day parts: breakfast, lunch, happy hour, dinner, plus serves breakfast tacos all day long, a current popular trend.
- Simple menu focused on street tacos that also includes a wide variety of options for the guest
- Available markets across the U.S.
- Appeals to a wide customer base and attracts diners across all income brackets
Franchise Support
Real Estate/Design/Construction Support
Rusty Taco will provide support and criteria for targeted site selections for current and future growth plans, as well as all specifications and consultations on building your Rusty Taco restaurants.
Training and Pre-Opening Support
Rusty Taco has a comprehensive 4-week training program that is conducted at one of our corporate restaurants and offers on-site opening training assistance at your restaurants.
Grand Opening and Marketing Support
Support for planning and executing grand opening marketing with assistance from our marketing team is provided, as well as local marketing initiatives for your restaurants.
Operations and On-Going Support
Rusty Taco supports the operations of your restaurants by providing access to pre-approved suppliers and national purchasing programs, as well as ongoing brand standard reviews and coaching, business growth consultation, and community engagement strategies.
Here are some other suggestions in the same category that you selected :
Beef 'O' Brady's Family Sports Pub
At the heart of every Beef ® franchise is a commitment to the community, a commitment that sets our franchise apart from other models. From local little leagues to adult recreational leagues, Beef 'O' Brady's® is a neighborhood gathering spot for friends, family, and teammates to celebrate a win or catch the big game on TV. When you welcome a community into your franchise, you attract, keep, satisfy, and grow your customer base. Each franchisee works with adult and youth athletics, local schools, and community organizations to create a sense of community. When you own and operate your own Beef's®, you are able to build your business while contributing to the betterment of the community through school sponsorships, charity involvement, and sporting events. Since 1985, the Beef's® system has grown and evolved into the strong network of support it is today. As a Franchise Partner you will receive the support of a focused Home Office team as well as valuable interaction with other Franchise Partners
$ 250,000 Min.Cash Required
Healthy YOU Vending
For the last 24 years, HealthyYOU Vending has offered franchise-level support with NO royalties or other ongoing fees. New business owners can start part time and keep their job & benefits. Completely flexible schedule with no employees (or they can have one who does all the work for them). The machines sell healthy snacks and drinks and owners monitor their machines remotely 24/7 and run their business from home. HealthyYOU Vending is a top opportunity.
$ 60,000 Min.Cash Required
Healthier4U Vending
Are you passionate about owning your own business? Are you interested in giving people the choice to eat healthy? If the answer is yes, then you have found the right partner to build you a successful healthy vending business. At Healthier4U Vending we share your passion and want you to join us to give the choice to eat healthy to everyone.
$ 30,000 Min.Cash Required
Purchase A Franchise Using Your Retirement Plan
This is NOT a franchise or business opportunity. This is a service offered to those seeking to purchase a franchise or business using their retirement funds without having to pay the taxes and penalties. You can purchase a franchise or traditional business with a tax qualified retirement plan such as an IRA, 401(k), 403(b), 457(b), SEPs and others.
$ 30,000 Min.Cash Required
The Franchise Executive
LET US INTRODUCE YOU TO THE FRANCHISE OF YOUR CHOICE! Expert Guidance and Information on Great Franchise Opportunities. We help aspiring entrepreneurs find and engage with profitable franchise businesses. Inquire today to schedule a call and discover which franchises would be most successful for you!
$ 50,000 Min.Cash Required