Quick Summary

After investing more than 45 years in building the most trusted brand in health and wellness, The Vitamin Shoppe is now franchising with only 234 exclusive territories available. The retailer sits prominently in the $50 billion (and growing!) wellness industry and currently operates more than 680 locations. On average, the top 25% of stores generate $1,959,404 average revenue and $379,671 average contribution per store.*

Quick Facts

Minimum Cash Required$150,000
Total Investment$492,900
Net Worth Required$750,000
Franchise Fee$39,900
Year Founded1977
Click To See Quick Facts

Available In These States:

We are currently accepting inquiries in these states:
  • AL
  • AK
  • AZ
  • AR
  • CA
  • CO
  • CT
  • DE
  • DC
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • IA
  • KS
  • KY
  • LA
  • ME
  • MD
  • MA
  • MI
  • MN
  • MS
  • MO
  • MT
  • NE
  • NV
  • NH
  • NJ
  • NM
  • NY
  • NC
  • ND
  • OH
  • OK
  • PA
  • RI
  • SC
  • SD
  • TN
  • TX
  • UT
  • VT
  • VA
  • WV
  • WI
  • WY

Not Available In These States:

We are NOT currently accepting inquiries in these states:
  • OR
  • WA


The Vitamin Shoppe

Four Distinct Revenue Channels

Make money no matter where your customers shop, including passive revenue via commission from website sales

Support to Scale

Scale with ease as The Vitamin Shoppe support team handles everything from automatic inventory management, traffic counters, customer loyalty, and so much more

Established Trust Equity

Profit from our decades-long relationship with customers—70% of revenue comes from return shoppers 

Innovative Merchandising Strategy

Stay on the forefront of emerging industry trends through The Vitamin Shoppe’s innovative approach to evolving its product assortment

Trained Experts

The Vitamin Shoppe’s fleet of in-store Health Enthusiasts® know customers by name and are trained experts in health and wellness

About The Vitamin Shoppe

Since 1977, The Vitamin Shoppe has been dedicated to helping customers become their best selves, however they define it. The global, omnichannel specialty retailer and wellness lifestyle company is on a mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. 

The retailer offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive™ The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™. 


  • #5 Retailer in the 2020 Top 100 Omnichannel Retailers Rankings
  • Loyalty 360 Awards: 2020 Gold Winner for Incentive and Reward Design
  • Retail TouchPoints: 2020 Brand Experience Award Winner for Store Design and Experiential Retail
  • Beauty Independent 2022 Beacon Awards Nominee – Game Changing Large Retailer
  • 2022 CommerceNexty Awards – Finalist in 3 categories: “Most Effective Brand Storytelling,” “Women in Retail’s Top Woman of the Year,” and “Best Use of Data or Technology in Marketing.” 

Only 234 territories available. Inquire today to claim yours.

*This information reflects the Average Revenue and Average Contribution for the Top 25% of The Vitamin Shoppe company-owned stores which were open for more than a year as of fiscal year end 2021 and were operating in at least 3,000 sq ft of space. Of these 134 stores, 51 attained or surpassed the Average Revenue and 62 attained or surpassed the Average Contribution described above. We refer you to Item 19 of our 2022 Franchise Disclosure Document for additional information. A NEW FRANCHISEE'S RESULTS MAY DIFFER FROM THE REPRESENTED PERFORMANCE. This is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Offerings made by prospectus only and in compliance with the applicable pre-sale registration and disclosure requirements in your state. ©2022 The Vitamin Shoppe®. All rights reserved.



Military & Veteran Promotions

The Vitamin Shoppe Video(s)

Video Selections

  • The Vitamin Shoppe® We’ve Got This

  • The Vitamin Shoppe® Brand Sizzle

Additional Info

Training & Support

Additional Investment