Voda Cleaning & Restoration - Franchise
Quick Summary
Voda Cleaning & Restoration delivers two franchises in one. Owners operate both cleaning and restoration services across residential and commercial customers, creating multiple revenue streams from a single brand. Powered by centralized marketing, repeat-customer demand, and scalable systems, Voda helps franchisees drive jobs, loyalty, and long-term value—without working harder or spending more.
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Voda Cleaning & Restoration
Business Cost, Fees & Facts for 2026
| Minimum Cash Required | $60,000 | |
| Year Founded | 2009 | |
| # of Existing Units | 284 | |
| Training & Support | Yes | |
| Home Office Location | Madison, WI |
Available In These States:
- AK
- AL
- AR
- AZ
- CO
- CT
- DC
- DE
- FL
- GA
- HI
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- OH
- OK
- OR
- PA
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VT
- WI
- WV
- WY
- Overview
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Voda Cleaning & Restoration - Franchise
Voda Cleaning & Restoration: Franchise Opportunity Overview
Company History & Vision
Voda Cleaning & Restoration was built on a clear vision: to modernize and elevate the cleaning and restoration industry through a differentiated brand, best-in-class systems, and an uncompromising focus on customer experience. The company’s foundation traces back to DNA Pro Cleaning, established in 2009 by founder Dragan Krstic and refined over more than a decade of operational success. In 2022, the business was acquired by Franchise Playbook (Voda’s parent company) and strategically reintroduced as Voda Cleaning & Restoration to support national scale. Since launching franchising in 2023, Voda has experienced rapid growth, expanding to more than 100 franchise owners operating over 270 locations across 32 states, positioning the brand as one of the fastest-growing home services brands in the country.
Industry Overview
Voda operates in a recession-resistant, essential services industry. Restoration represents a $300B+ market growing approximately 5% year over year, with water mitigation alone exceeding $17B. More than 14,000 water damage events occur daily. Cleaning services add another layer of demand, with the carpet cleaning industry valued at $6.6B and strong annual growth. These services are needs, not wants, and restoration work is often insurance-paid.
The Voda Advantage: Two Franchises in One
Voda offers a unique model that combines cleaning and restoration under one brand, serving both residential and commercial customers. Cleaning services generate immediate, predictable cash flow and brand awareness, while restoration delivers higher-ticket, insurance-driven revenue. This dual-engine model creates multiple revenue streams and accelerates business growth from day one.
High-Level Franchise Benefits
- Two complementary service lines under one national brand
- Home-based, scalable model with fast launch (60–90 days)
- Immediate revenue from cleaning while building restoration volume
- Extensive hiring support through talent scout program
- Centralized, turn-key marketing and lead generation
- 24/7 U.S.-based call center and appointment setting
- Proprietary technology, analytics, and SCOREBOARD™ performance dashboards
Training & Ongoing Support
Voda provides comprehensive, hands-on training through Voda University, including a one-week on-site program covering operations, marketing, financial management, hiring, and technical field training. Franchisees receive ongoing support from experienced success coaches, access to a Talent Scout hiring program, continuous marketing support, and industry-leading technology tools. Voda’s support model is designed so owners can focus on leadership and growth—not figuring it out alone.
Ideal Franchise Candidate
Voda is seeking motivated owners who want to build a scalable business, not just buy a job. No industry experience is required. Ideal candidates are coachable, growth-oriented, and comfortable managing teams. Owners may operate day-to-day or choose a semi-absentee model. A strong work ethic, leadership mindset, and commitment to following proven systems are key.
“Since launching my Voda franchise in February 2025, I’ve experienced an exceptional level of support and leadership. Every question or concern has been met with clarity and responsiveness — never once have I heard 'I don’t know' from the Franchisor. Coming from the automotive industry, where dealerships often had to pivot due to inconsistentmanufacturer support, this is a breath of fresh air. Voda’s infrastructure includes dedicated Success Coaches, weekly Owner meetings, a robust Marketing team, and seasoned C-level Executives. Together, they provide the guidance and tools I need to confidently steer my Voda business forward.”Gabe
“I've been open for 14 months and I've networked with a lot of other business owners and other home services franchise owners - hands down, my Franchisor provides us with the best support, resources, responsiveness, and growth opportunities. Too often I hear other franchise owners complaining about their corporate office...not me, when I brag about our Voda Home Office, these other owners become green with envy. Voda is a market disrupter for a reason, and a lot of that is attributed to our Franichisor's support to their franchisees.”Paul
“One of the reasons I was interested in becoming a Voda Franchise Owner was because of their promise of ongoing support for the franchisees. Not only has this proven to be true, but the support network keeps growing. Voda works to ensure the success of each franchise.”Mark
“Launching my Voda franchise in Ann Arbor and the surrounding communities has been one of my best decisions—every step, from due diligence to day-to-day operations, has confirmed I chose the right team. Seven months in, business is booming; we’re gearing up for a second truck and racking up five-star reviews—I couldn’t be happier.”Will
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