Business Overview:
Available for acquisition is a portfolio of 50+ exam prep apps (practice questions) on the iOS app store that help students easily pass various exams for everything from real estate to professional nursing. Most of the revenue comes from monthly subscriptions and some users (10-20%) choose one-time payment. Main channels for traffic are organic, ASA (Apple Search Ads) and Facebook ads.
The business was started in the beginning of 2021 and has been in a rapid growth phase for the last 8+ months. For example May 2022 was 15X May 2021 for both revenue and profit. Current MRR is $180K to $207,000 (80-90% of revenue is recurring).
NOTE - Financials shown are the run rate based on the last three months. TTM is $1,544,689 revenue and $1,091,794 profit.
Highlights & Key Assets:
o Monthly recurring revenue of $180K+
o Efficient paid ads (+66% in just the first month of user’s LTV)
o Fast growing both from revenue and profit perspective
o Strong customer loyalty (constantly mentioned in the independent communities)
o MAU of 126,275
o DAU of ~ 7,000
o 50+ high quality mobile apps with original exam content prep for each app
o Backend that supports all of these apps from one place
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Reason for Selling:
Pursuing a different venture.
Additional Details:
- The property is owned.
- The owner is willing to train/assist the new owner.
- This is a homebased business opportunity.
- This is not a franchise resale opportunity.
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