Discover Strength - Franchise
Quick Summary
YOUR WORK SHOULD MAKE AN IMPACT. Life is too short not to love your work. Discover Strength believes you should be able to build the career you want while doing work that changes lives. Imagine owning a distinguished fitness business, backed by a market-tested business model. Imagine building a thriving business while doing work that you love, with people you love. Work with an experienced team who supports you at every stage and has your success and profitability first and foremost in mind.
*Please contact "Franchise Strategy Partners - Larry Reed" to confirm the accuracy of any information provided on this page.
Discover Strength
Business Cost, Fees & Facts for 2026
| Minimum Cash Required | $100,000 | |
| Year Founded | 2006 | |
| # of Existing Units | 13 | |
| Training & Support | Yes |
Available In These States:
- AL
- AR
- AZ
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- SC
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WV
- WY
- Overview
- Video
Discover Strength - Franchise
Owning A Discover Strength Franchise Is Different
Owning A Discover Strength Will Allow You To...
Differentiate from the Competition - The fitness industry is a saturated market. We have an abundance mentality but we understand how essential it is to be different from your competition.
Be the Best in the World at One Thing - When you focus your energy, innovation, knowledge, and resources to one thing, you can dominate an industry.
Leverage Support You Can Count On - Our core value of Servant Leadership is the foundation for our commitment to supporting our franchise owners.
The Discover Strength Difference
EDUCATED, EXPERT TRAINERS.
Our clients work with Educated, Expert Personal Trainers who have dedicated their education and career to mastering their craft. All Discover Strength personal trainers have four-year degrees in kinesiology or a related field and hold prestigious certifications.
EFFICIENT.
The research is clear. For best results, strength train less, but strength train harder. The clients you serve will not find a more efficient workout. Discover Strength clients strength train twice per week for 30 minutes. Not only do the clients get more time back in their week, but they also reap the myriad of health benefits from twice per week strength training.
EVIDENCE-BASED.
Rather than jump on the latest fitness fad or market-driven trend, we look at the scientific evidence to determine what will be the safest and most effective approach for our clients.
More Discover Strength Benefits
Not subject to fad or fashion.
Fitness concepts come and go because they tend to base their methodology on trends and market driven fads. Because Discover Strength’s methodology is based upon the preponderance of peer reviewed research, it will always be the more efficient, safest and effective way to strength train.
Low Capital Required.
We will guide you as you select and build out your own Discover Strength studio: Streamlined prototypes range from 1,600 to 2,200 square feet. A concept that can work in a variety of shopping centers and other lifestyle-centric locations. No locker rooms, treadmills, showers, or pools. The Discover Strength model offers an incredible value proposition by producing higher revenue per square foot than the vast majority of retail, restaurant, and fitness business models.
EOS Implementation.
Throughout the entire Discover Strength organization, teams are utilizing The Entrepreneurial Operating System (EOS).
- Productive meetings staff actually enjoy.
- Quarterly goals that everyone is a part of to get the team aligned with the annual goal and the vision.
- Quarterly one-to-one meetings with your direct reports for employee engagement.
- Simplification in processes.
- Clear and simple marketing plan.
- Tools for you to be an effective leader and manager.
Why Choose Discover Strength?
- Loyal target market. Discover Strength’s Net Promoter Score (NPS) is at 92 which is an extremely high score. “The International Health, Racquet & Sportsclub Association announced that the benchmark for the North American health club industry is 39.”
- No seasonality. Discover Strength’s revenue does not wax and wane due to seasonality. We have seen consistent growth year over year.
- Exclusive sourcing and pricing for medical grade exercise equipment.
- The strategic niche of personal strength training with high revenue potential per unit of time, coupled with low capital requirements relative to the rest of the industry, means that the Discover Strength model offers an incredible value proposition. Our objective is to create businesses with higher revenue per square foot than the vast majority of retail, restaurants, and fitness business models.
- Monthly recurring revenue. Monthly recurring revenue potential from clients allows you to not have to sell every time someone needs to “re-up” their packages, it just happens automatically. It also encourages consistent training behavior for your clients, which will in turn provide them with better results. It is a win-win-win scenario that benefits the client, trainer and business.
Training & Support
Our training and support through the franchise process and for the entirety of your relationship as a franchise owner will be second to none.
- 10-day Franchisee Training and Launch
- 5 days at home office - 2 months out
- 5 days at home office - 1 month out
- 2-4 days up to and through open date on-site
- Home office additional training
Development
- Franchise Business Consultant
- Learning Management System
- Annual Convention
- Leadership Institute
- Workouts at the home office
Infrastructure
- Buxton
- Learning Management System
- Franchise Business Consultant
- Profit Keeper
- Special vendor pricing
- 300 page Operations Manual
- Marketing assets
- CRM
Interested?
You have the opportunity to change your life, your employees' lives and the lives of the people strength training in your studio! Request information to get started today!
Video not loading? Click here to download it.
Here are some other suggestions in the same category that you selected :
Fit Body Boot Camp
Own a fitness business without starting from scratch. Fit Body Boot Camp combines the results of personal training with the scalability of group workouts. With low overhead, recurring revenue, and done-for-you marketing, our franchise model is built for fast growth and long-term freedom.
$ 60,000 Min.Cash Required
BrightStar Care
BrightStar Care has proven to be recession resistant by providing skilled and non-skilled in-home health care and medical staffing. Our franchisees improve the health and quality of life for their clients while easing the caregiving burden on their loved ones.
$ 100,000 Min.Cash Required
Sport Clips
Own a Championship Opportunity! If you’re seeking a path to financial independence, a way to transition out of the corporate world, and want to take control of your future? Investing in a Sport Clips Franchise can offer a path to business ownership.
$ 200,000 Min.Cash Required
Right at Home
With our superior training, world class support, unbeatable marketing program, and low start-up costs, it's no wonder why we're one of Entrepreneur Magazine's top 500 franchises! The mission of Right at Home is to improve the quality of life for those we serve. If you want to experience fulfillment and significance, see investment grow, and make a positive impact on your community and its families, then Right at Home could be the home care franchise opportunity for you.
$ 150,000 Min.Cash Required
ClaimTek Systems
Start a Medical & Dental Billing and Practice Management Business – Work from anywhere, part-time or full-time, flexible schedule, huge profit margins! Healthcare is the growth industry of the 21st century! Read more about this exciting opportunity now!
$ 20,000 Min.Cash Required
My Salon Suite
The My Salon Suite franchise opportunity is perfect for entrepreneurially-minded individuals who want to either grow their current business portfolios or explore franchising as a business option. Franchise Partners enjoy the benefits of a semi-absentee business model with no on-site employees. Key responsibilities include leasing and property management - most franchise owners have no prior salon experience. The salon industry is stable, and within that, the salon suite sector is growing.
$ 500,000 Min.Cash Required
ComForCare Senior Services
One of the Top Franchises to Own in a $300 Billion Industry. ComForCare is actively looking for entrepreneurs who want to thrive in a promising business that requires heart and soul. ComForCare is your chance to own a senior home care franchise business that makes a real meaningful difference in the lives of older adults in your community. Our franchise owners drive high returns on low investments while simultaneously helping families find peace of mind knowing that their loved ones want to live their best life possible. Founded over 20 years ago ComForCare has grown to more than 250 franchise locations across the country and has built a reputation as one of the best franchises to own in the $300 billion senior care industry with special programs to keep us at the forefront of senior care. Learn more today.
$ 50,000 Min.Cash Required
TruBlue Home Service Ally
TruBlue is working to ease the burden of home upkeep for busy families and seniors aging-in-place through senior modifications, home maintenance, handyman services, and ongoing maintenance programs. Our franchisees have the opportunity to run a successful franchising business while making a difference in their communities. Learn more today!
$ 50,000 Min.Cash Required
Purchase A Franchise Using Your Retirement Plan
This is NOT a franchise or business opportunity. This is a service offered to those seeking to purchase a franchise or business using their retirement funds without having to pay the taxes and penalties. You can purchase a franchise or traditional business with a tax qualified retirement plan such as an IRA, 401(k), 403(b), 457(b), SEPs and others.
$ 30,000 Min.Cash Required
Lightway Advisors
Start Your Franchise Journey – Your Future Starts Here! Take the first step with a complimentary, no-obligation 30-minute call to explore the ideal franchise opportunity tailored to your goals and lifestyle. At LightWay Advisors, we are true partners in your pursuit of the American Dream. We're not just here to help you buy a franchise—we’re committed to your long-term success. That’s why our clients receive a $3,000–$5,000 marketing bonus to help confidently launch their new business.
$ 200,000 Min.Cash Required
