TruFusion of Utah

TruFusion is creating a legendary brand and unparalleled fitness experience. Underneath the member-facing studio appeal, TruFusion has established a very healthy and progressive foundation. The early successes and continuous growth can be attributed to TruFusion’s consistent vision to provide a remarkable and inviting environment where people can go for health, happiness and community through unique group fitness.

• MULTIPLE REVENUE STREAMS 
• COMPETITIVE ADVANTAGE 
• SUSTAINABLE BUSINESS MODEL

About TruFusion
Since its launch in Las Vegas in 2013, TruFusion has earned a reputation for having the best variety of classes, workshops and hot fusionworkouts, and was named among the “Best of Las Vegas” by the Las Vegas Review-Journal. With an emphasis on community, variety, and experiential satisfaction, TruFusion and its certified instructors offer up to 30 classes a day, or 240 per week, in up to 65 different styles, all under one roof and at an affordable price. The brand also announced that World Series champion and 14-time All-Star Alex Rodriguez recently joined the company as a major investor, equity partner and board member.

The TruTribe
TruFusion offers a perfect blend of yoga and group fitness classes coupled with first-class amenities, under one roof, in a welcoming community. Men and women of all ages are drawn to the aspirational brand and studio experience.

• OVER 250 CLASSES/WEEK 
• 65 DIFFERENT STYLES 
• CONVENIENT 
• AFFORDABLE SINGLE MEMBERSHIP 
• LUXE AMENITIES 
• HEALTH BAR 
• CONSISTENT INSTRUCTION METHODS 
• INTERPERSONAL SETTING 
• SPECIALTY RETAIL

TruFusion's Market
Revenue from the fitness industry continues to increase. Fitness memberships are soaring and industry associations anticipate future growth. Fitness franchises represented 16% of Entrepreneur magazine’s list of the 50 fastest growing companies in 2015. In a record-high year, 64 million consumers visited U.S. health clubs in 2015, with increased activity in group and specialty fitness activities. A staggering number of nearly 70% of Americans are considered overweight, yet the focus on fitness and health is stronger than ever. There is no shortage of potential new consumers in this market.