Wafels & Dinges - Franchise

The Real Belgian Deal

The story of Wafels & Dinges begins in the summer of 2007 with a '68 Chevy food truck roaming the streets of New York City.  Magically, our "really Belgian" waffles ("wafels" in Flemish) were quickly on their way to become a true NYC institution. Over the following years, countless national and international food-shows and publications have recognized our wafels and belgian hot cocoa as the real "real deal".  

To this day,  we've continued to perfect our tradition-based craftsmanship. And as perfection gets easier day by day, we've found that our wafels lend themselves wonderfully well to our purpose of creating the "best moment of the day" for millions of customers.  

Wafels & Dinges has created a unique opportunity that is based on custom kiosk design that thrives in high profile tourist markets.  Our small footprint locations, typically 150 to 600 square feet, require a low initial investment and are efficient to operate.  The uncompromising and timeless quality of our Liège style wafels and accompanying “dinges” (Belgian slang for toppings), continue to yield high consumer demand. 

The details of the Wafels & Dinges experience are thought through and feature a sophisticated yet quirky and accessible design of packaging, kiosks and menus.  Our stores have open access designs to allow the delightful aromas of our Liège wafels to travel to as many admiring noses as possible.  They perform best in a conducive setting, surrounded by seating and adjacent to high foot-traffic in a recreational mindset.  The total initial investment starts at $250,000 per store and requires as little as 20% of the final total investment in initial capital. 

More Popular than Ever! 

Desserts are more popular than ever… and trending higher. Gen Z and Millennial consumers are a “tremendously influential” segment of dessert buyers, and are more likely to purchase desserts than other generations.  Given those generations’ increasing spending power and their appreciation of dessert and street food, we anticipate accelerated demand for what we love and what we do over the next five years and beyond. 

On a financial note, our compact, low cost and easy to operate stores open the entire 2019 and 2021 calendar year had an impressive Average Gross Sales of $1,053,897 and $900,102 respectively. Those same locations have also maintained a 30%+ Net Profit over the past 3 calendar years.*

*See Item 19 of our Franchise Disclosure Document (FDD). Offer by FDD only. Void where Prohibited. 

Inspirational Culture and Support 

Wafels & Dinges exudes authenticity and friendliness. With uncompromising ingredients, irresistible aromas, and a quirky attitude, we deliver indulgence to match the strongest cravings of passersby of all ages.  Because our values are centered around taking pride in our craftsmanship, inspiring others, and owning our actions, we believe that the success of our franchisees is paramount to our brand.  Our franchisees benefit from our best in breed menu, coaching, training, site selection, store design and development. 

Key to our brand positioning and success is our marketing team’s implementation of local public relations, social media content and digital promotion that has made Wafels & Dinges famous. 

What Makes Us Irresistible? 

If you share our same passion for serving legendary quality authentic Belgian waffles with dinges, great coffee and our  award-winning Belgian hot cocoa - for breakfast, afternoon snack and a late night treat - we will be happy to address your initial questions and review available opportunities in your market.