Floor Coverings International - Franchise
Quick Summary
We are a disruptor in the multi-billion-dollar residential flooring industry. Instead of having our customers come to us, we bring thousands of beautiful flooring designs and colors directly to them with our mobile showroom. We help our customers find the perfect product for them right where they will be using it most: in their homes.
** The franchise fee is a regular offering of two territories.
*Please contact "Focus Franchise Ventures - Karen Lavin" to confirm the accuracy of any information provided on this page.
Floor Coverings International
Business Cost, Fees & Facts for 2026
| Minimum Cash Required | $50,000 | |
| Year Founded | 1988 |
Available In These States:
- AK
- AL
- AR
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IA
- ID
- IL
- IN
- KS
- KY
- LA
- MA
- MD
- ME
- MI
- MN
- MO
- MS
- MT
- NC
- ND
- NE
- NH
- NJ
- NM
- NV
- NY
- OH
- OK
- OR
- PA
- RI
- SC
- SD
- TN
- TX
- UT
- VA
- VT
- WA
- WI
- WV
- WY
- Overview
- Video
Floor Coverings International - Franchise
BLUE CHIP BRAND
This is a BLUE CHIP brand, owned by FirstService Brands. Extremely Stable. Long-Term Oriented. Reputable. ROCK Solid Corporate Structure.
MOBILE SHOWROOM RETAIL
Be part of something different - Align with Amazon. The Flooring industry is the LARGEST interior remodeling industry. 70% of flooring sales are retail. We are a disruptor and provide female decision makers a preferred shop-at-home experience. Our franchisees have company-branded vans stocked with over 3,000 different flooring options – including hardwood, carpet, luxury vinyl, laminate, natural stone and tile, specialty flooring, eco-flooring, and more – for customers to choose from. We bring the flooring to them.
SCALABLE & LOW EMPLOYEE
The top 50% of our franchisees average more than $1.75 million in sales* with the Owner Operator, Office Admin, & 1-2 Salespeople. We scale by adding Mobile Showrooms. Installation is done by SKILLED LABOR.
RECESSION RESISTANT
Our diversified marketing programs with online marketing automation, realtors, restoration, etc. makes us recession resistant. Also, our shop at home model is particularly appealing versus our competitors who are mostly retailers. We have doubled over the last 4 years.
GREAT POTENTIAL
Floor Coverings International has a tried-and-true business model that allows franchise owners to experience immense growth within their territory. Our top performing franchisees landed an average of $3.1 million in gross annual revenue in 2024, according to our most recent franchise disclosure document.*
WHAT DOES OPERATIONAL SUPPORT LOOK LIKE?
Our operational support is built to meet you where you are, whether you're just getting started or scaling up. That includes one-on-one coaching, in-depth onboarding, site visits, and continuous performance support. We also offer advanced scheduling tools, inventory support, and technology to help streamline the day-to-day so you can focus on growing your business, not just running it.
WHO IS OUR IDEAL FRANCHISEE?
Thinks BIG: Multi-Million Ambitions. Stretches limits. Gets JUICE from Leading a Team: They’re culture builders. They’ve hired and fired, some of their biggest career successes come from leading others. Forever Learner: They have a stack of business books. Jump at opportunities to learn and practice continuous improvement. Can Make the Investment: $250-300k investment—heavily weighted towards working capital, so that they’ve quickly built themselves a team within the first few months.
HOW DO WE STAY COMPETITIVE WITH LOWER-PRICED COMPETITORS?
Because FCI doesn’t compete on price; we compete on value. Our mobile showroom, personalized customer service, and design-first approach offer an unmatched experience that big box stores and budget options just can’t replicate. We help homeowners make confident, informed decisions in the comfort of their own home, and that convenience and care create loyalty and referrals. Plus, the quality of our products and craftsmanship speaks for itself. Also, we do have direct-to-manufacturer materials pricing that allows us to always be apples-to-apples IN-LINE with the competition.
*According to Item 19 of the most recent Franchise Disclosure Document. Results may differ. There is no assurance that any franchisee will perform as well.
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